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Soft textures. Playful colours. Everyday moments with your pet.
Explore the collection
A little colour. A lot of company.
Three pieces to get to know.
The Hug Hug Soft collection
The whole collection
Find their cosy corner, their walking companion, or a little something for every day.
Beds, mats & blanketsLittle Island
Little Island Travel Mat
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A familiar spot, wherever the day takes you. Little Island brings its playful wave pattern to quiet moments at home and days out together.
- Wave-pattern travel mat
- For home and outings
- 60 × 90 cm
- Colour designs: Sand Drift, River Blue
Towels & feedingFeel So Good
Feel So Good Pet Towel
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For bath time, beach days and the journey home. Playful illustrations bring a little colour to the everyday towel.
- Graphic designs in pink and green
- 60 × 80 cm
- Colour designs: Peach Pink, Melon Green
Towels & feedingWaffle
Waffle Feeding Mat
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A playful place for everyday mealtimes. The bone-shaped Waffle mat sits beneath your pet’s bowls and adds a wave of colour to their little dining spot.
- Bone-shaped feeding mat
- Wave-pattern surface
- 33.3 × 55 cm
- Colour designs: Cheese Yellow, Mint Blue, Mousse Brown, Classic Grey
Walk essentialsLittle Waves
Wave Harness
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A wave-pattern harness for everyday walks together. Part of the Little Waves collection, made for those familiar routes and small adventures.
- Wave-pattern harness
- H-style design
- Three sizes: S, M and L
- Colour designs: Cheese Yellow, Veld Blue, Jam Red, Cocoa Brown
Walk essentialsWALKIN’
WALKIN’ Leash
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A little colour for the daily route. WALKIN’ brings its wave pattern to walks around the block and unhurried afternoons outside.
- Wave-pattern leash
- 2 cm wide
- Adjustable; total length 1.6 m
- Colour designs: Cheese Yellow, Veld Blue, Jam Red, Cocoa Brown
Walk essentialsWALKIN’
WALKIN’ Collar
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A familiar detail for your daily adventures. The WALKIN’ collar pairs a wave pattern with the collection’s playful approach to everyday walks.
- Wave-pattern collar
- 2 cm wide
- Adjustable in two sizes
- Colour designs: Cheese Yellow, Veld Blue, Jam Red, Cocoa Brown
Beds, mats & blanketsGran Isle
Gran Isle Rectangular Bed
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A little island for everyday rest. The rectangular Gran Isle bed brings a textured, cosy-looking corner to your pet’s time at home.
- Rectangular bed shape
- Textured fabric design
- M: 60 × 70 × 8 cm; L: 60 × 90 × 8 cm
- Colour designs: Mocha Mousse, Smoky Gray Mix
Shipping varies by size and destination.
Beds, mats & blanketsGran Isle
Gran Isle Round Bed
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A little island for everyday rest. The round Gran Isle bed brings a textured, cosy-looking corner to your pet’s time at home.
- Round bed shape
- Textured fabric design
- One size
- Colour designs: Mocha Mousse, Smoky Gray Mix
Shipping varies by size and destination.
Towels & feedingFeel So Good
Feel So Good Striped Pet Towel
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Stripes for bath time and days by the water. The Feel So Good striped towel brings bright colour to a practical everyday companion.
- Striped design
- S: 30 × 60 cm; M: 60 × 80 cm
- Colour designs: Sunshine Orange, Mint Blue, Glacier Gray
Beds, mats & blanketsWaffle
Waffle Pet Bed
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A resting spot inspired by a familiar favourite. The Waffle pet bed brings a small check pattern and a relaxed feel to everyday naps.
- Rectangular bed design
- Small check-pattern fabric
- M: 60 × 70 × 8 cm; L: 60 × 90 × 8 cm
- Colour designs: Cheese Waffle, Mint Waffle
Shipping varies by size and destination.
Beds, mats & blanketsStarry
Starry Round Bed
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A rounded place to curl up. Starry brings a softly textured look to the little corner your pet calls their own.
- Round bed design
- Textured fabric appearance
Shipping varies by size and destination.
Beds, mats & blanketsGran Isle
Gran Isle Pet Blanket
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For sofa time, quiet corners and days away. The Gran Isle pet blanket adds another layer to the moments you share.
- Pet blanket
- Shown in home and travel settings
AccessoriesLittle Artist
Little Artist Pet Scarf
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A playful finishing touch for cooler days. The Little Artist scarf pairs contrasting stripes with the collection’s colourful personality.
- Striped pet scarf
- Three colour designs
- S: 6 × 40 cm; M: 6 × 60 cm
- Colour designs: Holiday Anchor Red, Van Gogh Starry Night Blue, Gentleman Mocha Milk Coffee
Meet the collection now. Online shopping opens soon.
Design stories
Stories behind the pieces
Little islands, familiar streets and a home shared with pets. Explore where each collection begins.
Little Island
A little island, wherever you are
A familiar pause, from the living room to the grass outside.
Explore the storyWALKIN’
Small adventures, familiar streets
The daily walk, seen in colour and a gently wandering line.
Explore the storyGran Isle
A softer kind of island
Coastal textures and quiet afternoons, brought into the home.
Explore the storyLittle Island A little island, wherever you are
A little island, wherever you are
The world can be full of movement. Little Island begins with a quieter idea: a small place to pause together.
An island for everyday life
The collection takes its name from a soft, portable island for your dog. Its starting point is an ordinary moment shared in different places: a slow morning at home, an afternoon on the grass, or a pause during a day out. The setting changes; there is still room for a little time together.
A wave of colour
A wave pattern runs across the travel mat, with two colourways named Sand Drift and River Blue. The curved outline and flowing pattern bring the island idea into a piece you can use in everyday surroundings.
Make room for a pause
Little Island is a travel mat measuring 60 × 90 cm. Before choosing it, compare that footprint with the place you have in mind and the room your dog uses when resting. Pair the scene with the things you already bring along, and leave space for an unhurried moment.
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WALKIN’ Small adventures, familiar streets
Small adventures, familiar streets
The same corner. A different patch of grass. Another reason to stop. WALKIN’ finds its inspiration in the small adventures of a daily walk.
The rhythm of a walk
City streets and park paths are the setting for this collection. The brand’s wave motif echoes the gentle, stop-and-start rhythm of walking with a dog: a few steps forward, a pause, and a change of direction.
Four colours, your own combination
Cheese Yellow, Veld Blue, Jam Red and Cocoa Brown bring four colour choices to the WALKIN’ collar and leash. A matching pair keeps the look simple; a contrasting pair gives the familiar wave pattern a different character.
Everyday pieces, considered together
The collection includes an adjustable collar in two sizes and a leash. Choose fit and dimensions first, then the colour combination you enjoy. The design story lives in the details, while the walk itself belongs to you and your dog.
Explore the pieces
Gran Isle A softer kind of island
A softer kind of island
Shorelines, rocks and sunlight across sand: Gran Isle brings an island-inspired mood to the place your pet calls their own.
From coastline to cosy corner
The original design story draws on the meeting of coast and rock, and the warmth of sunlight on an island beach. Textured surfaces and rounded or rectangular forms carry that idea into the home.
Two shapes for everyday rest
The bed collection includes a round form and a rectangular form. Their different outlines give you two ways to make room for your pet’s resting space. The bed colourways are Mocha Mousse and Smoky Gray Mix.
Part of the room you share
Gran Isle also includes a pet blanket. Think of the collection as part of a lived-in room: beside a sofa, near a favourite chair, or in a corner that already belongs to your pet. Compare the dimensions of each piece with your available space and your pet’s usual resting position.
Explore the pieces
Life is better with a little company.
A nap on the sofa. The usual walk. One more cuddle before bed. We make colourful pieces for the little routines you share with your pet.
Meet the collectionJournal
The everyday journal
Ideas for the small routines you share.
Packing for a little pause outside
A simple way to plan a short outing with room for a break together.
Read the articleA little colour for your daily walk
Matching, contrasting and choosing the details you enjoy wearing out together.
Read the articleA pet corner that feels like part of your home
Think about placement, proportions and colour before adding a bed or blanket.
Read the articlePacking for a little pause outside
Packing for a little pause outside
A day out does not have to mean a long journey. A nearby patch of grass can be enough. Start with the way you and your dog already spend time outside, and make a little room for a pause.
Start with the place
Think about where you are going, how you will get there and where you expect to stop. Check the venue’s dog-access and lead rules before setting off. For a short visit, a small bag that keeps your usual essentials together can make leaving the house simpler.
Pack for the outing you actually have
Bring your usual walking gear, water and a bowl, waste bags, and anything else your dog normally needs for that outing. A towel can be useful for the journey home. Choose additions for the conditions and your dog’s needs, rather than filling the bag for every possible occasion.
Check the mat’s footprint
If you are taking a mat, check its open dimensions as well as the space in your bag. Little Island measures 60 × 90 cm. Marking out that rectangle at home is an easy way to picture it on a floor or a patch of grass. It also helps you compare the space with your dog’s usual resting position.
Leave room to do very little
The idea behind Little Island is a small, familiar corner within a changing scene. Once you have found a suitable place, the rest can be simple: sit together, take in the surroundings, and enjoy a break from moving. The useful part of the routine is making time for it.
A little colour for your daily walk
A little colour for your daily walk
The daily walk is one of those small routines that quietly shapes a day. WALKIN’ adds a wave pattern and four colours to that familiar moment. Here are a few ways to think about your combination.
Begin with fit
Choose the appropriate size and check the adjustment range before deciding on a colour. A size letter on its own does not tell you how a collar will fit. Compare your dog’s measurements with the dimensions shown for the selected variant, and follow the fitting instructions supplied with the item.
Keep one colour throughout
A collar and leash in the same colour make a straightforward pair. In the WALKIN’ collection, Cheese Yellow, Veld Blue, Jam Red and Cocoa Brown share the wave motif, so the pattern connects the pieces as well as the colour.
Or choose a small contrast
You might try Cheese Yellow with Cocoa Brown, or Jam Red with Veld Blue. These are styling suggestions, not fixed sets: choose the combination you like looking at and will enjoy using. You can also take a cue from a jacket, a favourite bag or the colours already in your wardrobe.
Make the ordinary walk your own
You do not need a new destination to enjoy a new detail. The design takes its cue from familiar streets and park paths, and the pauses that happen along the way. A matching pair, a little contrast, or simply your favourite colour can all belong to that same everyday ritual.
A pet corner that feels like part of your home
A pet corner that feels like part of your home
A pet’s resting place is part of the room you share. It can sit naturally beside your own furniture and routines. A few simple observations can help you choose where it goes and what it looks like.
Notice the spot they already choose
Start by noticing where your pet likes to pause when you are at home. Look at how the space is used throughout the day, and keep a resting place clear of busy walkways. You are making room within an existing routine, rather than decorating an empty corner in isolation.
Mark out the size before you choose
Use the product dimensions to mark the footprint on the floor. Check the surrounding space as well as the bed itself: doors still need to open, and people need room to pass. Compare the footprint with the space your pet uses when resting. For any size that is not listed, ask for the measurements before ordering.
Let shape and colour work with the room
Gran Isle includes round and rectangular beds, with Mocha Mousse and Smoky Gray Mix colourways. A warm brown can pick up tones in wood or woven textures; a grey can sit alongside quieter neutral colours. These are starting points for styling, not rules for every home.
Finish with an everyday detail
The collection’s blanket offers another way to bring the same island-inspired mood into a room. Check each piece’s dimensions and care label before deciding how you will use it. Keep the arrangement simple enough to live with: a place that belongs to your pet and feels at home beside you.
Before you choose
Sizes, delivery and the little details.
Can I order online yet?
You can explore the collection now. Online ordering is not open yet. Prices and delivery details will be available before you can place an order.
Is this an authorised Hug Hug Soft store?
Yes. This store is authorised by the Hug Hug Soft brand to sell its products internationally.
How do I check availability?
Check the exact colour and size. An option marked Sold out is unavailable; an In stock label refers to the selected option. Availability can change, and browsing the collection does not reserve an item.
How do I choose the right size?
Compare your pet's measurements with the dimensions or adjustment range for the selected product. For beds and mats, also check the space your pet uses when resting. Size names such as S and M can differ between products. If a measurement is missing or unclear, contact us with the product name and option.
How should I care for my item?
Follow the care label supplied with the item. For product-specific care questions before ordering, contact us with the product name. We can check the instructions for that item.
Where will orders ship from?
Orders will ship from China. We are finalising international delivery for launch. Available destinations, charges and estimated timings will be published before online ordering opens.
Can I change an order or delivery address?
Once ordering opens, email us promptly with your order number and the change you need. We will check whether it is still possible. Sending a request does not confirm that the order or address has been changed.
Can I return an item?
Our additional change-of-mind policy allows return requests within 30 calendar days of receiving an item, provided it is unused, unwashed and in its original condition. The buyer pays return shipping for a change-of-mind return. Contact us before sending anything back so we can confirm the return address. Read our Returns & refunds policy for the full details. This does not limit your statutory rights.
What if something is damaged, faulty or missing?
Email us with your order number or other proof of purchase, the product and option involved, and a short description of the issue. Photos can help us understand the problem. If a return is required because of a quality problem or our error, we cover the reasonable return shipping cost. The 30-day change-of-mind conditions do not limit your rights for faulty or misdescribed goods.
How can we help?
Questions about a product, fit or choosing a size? Use the form below or email support@hughugsoft.com.
For an order or return, include your order number or other proof of purchase, the product and option, and a brief description of what you need. You can email photos if they help explain the issue.
Please do not send payment card details, passwords or identity documents.
For brand partnerships and business enquiries, email hello@hughugsoft.com.